Neon Cowboys® is an iconic fashion technology brand brought to life by Asia Hall. Our
expertise and ingenuity lie in crafting western-inspired, light-up apparel and accessories.
Our mission is simple: let’s party in an inclusive and diverse Americana culture where
we all glow together. We exist to cultivate unapologetic joy, acceptance, and pride in
spirited individuals who thrive in the heart of good times. With our light-up apparel and
accessories, we empower our customers to radiate from within.
Asia’s roots in the world of high fashion run deep, with a couture designer father, Kevan
Hall, who served as the creative director at Halston during her formative years. Armed
with a unique blend of bachelor degrees in Computer Science and Art, Asia’s dream was
to fuse fashion with technology, delivering products that light up any event and create
lasting memories.
Neon Cowboys® journey has shone brightly in the limelight, capturing the admiration of
global celebrities like Beyoncé, Missy Elliott, Kesha, Dua Lipa, and more. These
luminaries have all worn Neon Cowboys® creations, joining a legion of fans who’ve
embraced our brand identity and aesthetic. Over 35,000 Neon Cowboys® hats have
illuminated the night, and our product range now includes a stunning array of light-up
accessories, from LED wireless nails and LED Face Jewelry to galaxy-inspired roller
skate projectors.
As a Black and Chinese woman-owned business, a crowning achievement was securing
a utility patent for Asia’s groundbreaking invention, the original “Neon Cowboy Hat.” Our
commitment to innovation and light knows no bounds, so stay tuned; you never know
what new fashion tech pieces we’ll wrangle up next. 🌟🤠
