LA’s own Smock Me represents individuals that are dreamers who don’t want to confirm to the norm. Founded and led by creative director Michael Howard, Smock Me is a mix of urban, punk, Hip-Hop, and 90’s style. The clothes consist of loud colors, premium & vintage fabrics, vintage patches & pins as well as exotic reptile skins. The label’s building bridges to connect and collaborate with fellow artists. Their goal is to expand the perception of art and positivity. Smock Me is not normal. But what is normal? It is about being the person you want to be. It is about going against the grain and giving your all. We believe we are not bred to be a number, but born to be a person.
Smock Me aims to reach the uncommon man; a person with their own style, own way of thinking. Smock Me is someone that is not afraid to conquer their goals and spread the love to people that want to conquer their dreams.