PURANA was established in 2008 as a fashion house that focuses on Indonesian batik and traditional textiles. Playing distinctive roles on the authentic batik process, tie-dye colors and intricate patterns within the industry, PURANA is acknowledged for its modern, resort like character.
Since 2010, PURANA has established an anticipated presence on the local runway. Proving that traditional fashion intricates can be valued parallel with the international fashion scene. Honored to be a part of the ever growing industry, PURANA has been involved in various fashion showcases and received numerous acclaimed recognition as well as profiled in various media publications.