Sav Noir – a brand, image and attitude – founded by LA based design innovator Edwin Haynes was bred of the untamed life that manifests well after the sun has set. Our dark and chic aesthetic is geared toward the matured, rebellious souls of our era. The ones whom fear nothing, or no one. Inspired by the euro-goth scene of the early 1980’s, Sav-Noir has become a sub-culture of it’s own. Our community has evolved into a culmination of age groups, genders, and personalities. The presences of this generation, which confidently represent the alternative world.